From concept to sample: 2 weeks Fast, focused product development
3 formulations to choose from Clear options for confident decisions
Social media exposure after launch Designed to create visual attention
ODM Development Case Study
From Concept to Shelf - Custom Chameleon Eyeshadow Development.
"A beauty brand wanted an eyeshadow that changes color at different angles. They had a concept but weren't sure if it was feasible. We made it happen."
Chameleon eyeshadow development timeline
01 / Discovery
The Challenge
A beauty brand approached us with an idea: they wanted an eyeshadow that 'changes color at different angles' - something unique that would stand out on social media. They had a clear concept but weren't sure if it was technically feasible or how to bring it to life. The brand had never developed a custom product before. They didn't know: whether the color-shift effect could be achieved in a pressed powder formula, what the tooling process would look like, or how to balance cost with visual impact.
02 / Feasibility
Concept Assessment
We evaluated technical feasibility and confirmed three different color-shift directions: purple-to-green, blue-to-purple, and green-to-gold.
03 / Formulation
Formula Development
We developed three different formulas with varying shift intensities, giving the client options to compare.
04 / Validation
Sampling & Testing
Each formula was produced as an actual sample and shipped to the client for evaluation. They could see, touch, and test each version in real conditions.
05 / Iteration
Refinement
The client selected their preferred shift direction. We refined the formula based on their feedback and re-sampled until they were fully satisfied.
06 / Design & Engineering
Packaging & Tooling
We designed matching packaging based on the product positioning. The client approved the 3D design before we proceeded with tooling - so they knew exactly what they were getting before committing to the cost.
07 / Delivery & Growth
Production & Launch
Final sample confirmed → bulk production. The product launched and gained strong attention on social media - the color-shift effect generated organic buzz, with influencers featuring it in their content. The client is now planning their next product with us.