Privacy Policy

1. Who We Are

Vertina Beauty is a China-based cosmetics manufacturer specializing in color cosmetics, including eyeshadow palettes, single eyeshadows, chameleon and sparkle eyeshadows, blush, blush sticks, pressed powder, highlighter, contour, and loose powder products. We provide OEM and ODM manufacturing, product development, sampling, packaging customization, and B2B supply services for importers, distributors, wholesalers, beauty brands, retailers, creators, and cross-border e-commerce businesses.

For privacy-related questions, please contact us using the details provided in the Contact Us section.

2. Information We Collect

We collect information that you choose to provide and limited technical information generated when you use our website.

Information you provide

• Contact details, such as your name, business email address, telephone number, job title, company name, and business address.
• Business and project information, such as your target market, product interests, estimated order quantity, desired timeline, packaging requirements, and customization preferences.
• Information included in messages, sample requests, quotation requests, catalog requests, meeting requests, and other correspondence.
• Information provided at trade shows, through B2B platforms, social media, email, telephone, or other business contact channels.
• Any other information you voluntarily provide, including information about your brand, distribution business, or procurement requirements.

Information collected automatically

When you visit our website, we may receive technical information such as your IP address, browser type, device type, operating system, approximate location, referring page, pages viewed, visit duration, and interaction information. We may collect this information through cookies or similar technologies, subject to applicable law and your choices.

3. How We Use Information

We may use personal information for the following purposes:

• To respond to inquiries, sample requests, quotation requests, and other communications.
• To understand your business requirements and recommend suitable products, formulas, colors, packaging, or manufacturing options.
• To manage OEM and ODM projects, including product development, sampling, order coordination, and customer support.
• To communicate about product availability, delivery planning, trade events, business updates, and relevant services.
• To operate, maintain, secure, and improve our website and business systems.
• To verify requests, prevent fraud, protect our rights, and investigate misuse or security incidents.
• To comply with applicable legal, regulatory, accounting, tax, and recordkeeping obligations.

We do not use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.

4. Legal Grounds for Processing

Where applicable, we process personal information on one or more of the following grounds: taking steps at your request before entering into a business relationship; performing or managing a contract; complying with legal obligations; pursuing our legitimate interests in operating and improving our B2B business, provided those interests do not override your rights; and obtaining your consent where consent is required.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

5. How We Share Information

We may share information only when reasonably necessary for the purposes described in this Policy. Recipients may include:

• Our employees, sales representatives, project teams, and professional advisers who need the information to perform their responsibilities.
• Service providers supporting website hosting, inquiry management, email delivery, analytics, information technology, logistics, payment processing, accounting, and customer support.
• Manufacturing, packaging, testing, logistics, or other business partners involved in fulfilling an agreed customer request or project.
• Authorities, courts, regulators, or other parties when disclosure is required by law or necessary to protect rights, safety, property, or the integrity of our business.
• A successor or transaction partner in connection with a merger, restructuring, acquisition, financing, or sale of business assets, subject to appropriate safeguards.

We do not sell personal information for money. We do not share personal information with unrelated third parties for their independent direct marketing without an appropriate legal basis or your consent where required.

6. International Transfers

Because Vertina Beauty operates in China and serves customers internationally, your information may be accessed, stored, or processed in China or in other countries where our service providers or business partners operate. Those countries may have data protection rules different from those in your country.

When required by applicable law, we take reasonable steps to use appropriate safeguards for international transfers, limit access to authorized parties, and process information only for legitimate business purposes.

7. Data Retention and Security

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy, manage a business relationship, resolve disputes, maintain business and transaction records, comply with legal obligations, and enforce agreements.

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. No internet transmission or storage system can be guaranteed to be completely secure. You should use appropriate care when sending sensitive information online.

8. Cookies and Similar Technologies

Our website may use essential cookies to provide requested functions, remember preferences, maintain security, and understand basic website performance. Where applicable, we may use analytics or similar technologies to understand how visitors use our website and improve its content and usability.

You can manage cookies through your browser settings. Disabling some cookies may affect website functionality. If we use a consent management tool, you can also manage optional cookies through the choices presented there.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, or restriction of processing of your personal information. You may also have the right to object to certain processing, request portability of information, withdraw consent, or lodge a complaint with a relevant data protection authority.

To exercise a right, please contact us with enough information to identify your request and verify your identity. We may need to ask for additional information before responding. We will respond within the period required by applicable law and may explain any lawful reason why a request cannot be fully completed.

10. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, social media platforms, B2B marketplaces, payment services, or other services. These third parties operate under their own privacy policies and terms. We are not responsible for their privacy practices, security, or content. Please review their policies before providing information.

11. Children's Privacy

Our services are intended for businesses and business representatives, not children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so that we can review and delete it where appropriate.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or privacy practices. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.